About Prime One

The work is detailing. The responsibility is larger.

Prime One Consulting operates dealership detail departments for franchise stores in North Carolina, South Carolina and Kentucky. We started in 2021 with one dealership group. We still serve them today.

Our story

Built one store at a time, by referral.

We started Prime One because we saw the same thing at store after store: the detail department mattered to everyone, and nobody owned it. Sales depended on it. Service depended on it. Deliveries depended on it. And the managers who should have been selling cars were spending their day chasing it.

So we built something different. Not a crew, but an operation: a Prime One manager in every store, a trained team behind them, and someone above them every week.

We don’t advertise much. Nearly every store we run today came to us because a GM, a used car manager or a dealer who’d worked with us passed our name along. That’s how we’ve grown to 16 stores across three states.

What we believe

Trust is built through hundreds of ordinary days executed well.

Consistency is a Tuesday.

Consistency isn’t one exceptional day. It’s knowing what to expect on an ordinary Tuesday.

Systems over heroes.

Good people matter. But a dependable department can’t rest on one exceptional employee. Systems make quality repeatable. Communication makes problems visible. Leadership makes the standard hold.

Problems get managed.

We don’t promise a world without problems. We promise an operation that doesn’t leave them unmanaged.

Leadership

The people who answer for it.

Gelson Silva

Gelson Silva

Founder & President

When something needs a decision at the top.

Andre Goncalves

Andre Goncalves

Director of Operations & Business Development

New stores, sit-downs, and how we’d run yours.

Scott Wagstaff

Scott Wagstaff

Operations Manager

Day-to-day operations in every store we run.

Juliana, Administrative Coordinator

Juliana

Administrative Coordinator

Weekly store reporting and the paperwork behind every account.

Every store we run has a direct line to leadership: (984) 205-7529

One less department to worry about.

Start with a sit-down. Tell us what’s not working and what your volume looks like. We’ll look at the bay and tell you straight how we’d run it.