Stop managingdetail.
We run it inside your store, so your managers can run the dealership.
Saturday, 4:52 p.m.
Your customer is signing. Is the car ready?
A family is in your showroom, ready to take their car home. If you don’t know where that car is, someone’s about to leave the desk to find out.
And if it’s not right when they see it, that’s the moment they’ll remember when the survey shows up.
Tuesday, 8:15 a.m.
Three transports on the lot. Trade-ins waiting. Two people short.
Volume doesn’t come in a straight line. It comes in waves: a load of new cars, a month-end push, trade-ins finally out of service.
Your used cars already lost days in recon. Detail shouldn’t add one more. And when the wave hits, it shouldn’t land on your desk.
If you’ve heard this before, we understand.
We don’t just send people. We run the department.
Prime One operates dealership detail departments. The people, the schedule, the priorities, the quality and the communication become our job, not your managers’.
You tell us what you need. We make it happen, and we tell you early when something changes.
Inside your store
Here’s who shows up.
- A Prime One store manager on site every day, who knows where every car is and how long it’s been there.
- A crew sized to your volume. Never fewer than two, so one opens and one closes.
- A floater who covers call-outs, so a missing person is our problem, not yours.
- An Operations Manager in your store every week, checking the work before you have to.
- A Director of Operations accountable for your account.
You’ll always know who to call. And the answer will never be “that’s not my department.”
For every office in the building
Same department. One less headache in every office.
Your managers get their time back, and your name goes out on cars that are right.
Sold cars ready when the customer is. No more trips to the back to check.
Trade-ins worked oldest first, so they reach the front line and the camera faster.
Detailing services sold on your lane are done right and on time. Revenue for your department instead of a bad review.
For owners and dealer groups
One standard. Every rooftop.
Every store runs to the same standard, checked in person every week by a Prime One Operations Manager.
Billing is per vehicle. Every car is logged by VIN and stock number the day it’s done, so your office can reconcile across stores.
The people, leadership, chemicals, equipment and insurance are ours.
Every team member is screened and trained, and signs our chemical safety and PPE program before they start.
One ordinary month across our 16 stores
deliveries, details and inspections.
Every sold car went through our hands before a salesperson handed over the keys.
The cars got done. The managers still had to run it.
Cars were getting detailed, but management still had to ask what was ready and step in every time something changed.
We set clear priorities, kept communication steady, and put ownership inside the department. Now management doesn’t have to run it.
“Prime One does not just clean our vehicles. They operate our detail department. They have become an extension of our dealership.”
Mark Dorey, General Manager
The same concerns stopped coming back.
It wasn’t one bad car. It was the same quality concerns again and again, and management had to keep watching.
We tightened checks before every release and followed through fast whenever the dealership raised something.
“They hire employees that care, respond immediately to our requests, and we no longer deal with quality concerns. They are the best detail company I have worked with in my 15-year dealership career.”
Nick Adcock, General Manager
Same store. Same volume. Different department.
Volume was always high, and nobody owned the department. Managers chased cars until it felt normal.
We took over the operation, not just the labor: staffing, priorities, workflow, quality and communication. Management went back to managing the dealership.
“Getting vehicles turned around quickly is crucial, and there are a lot of moving parts involved. Prime One has made detail one of the easiest parts of that process. They stay on top of the work, communicate well, and we know the cars will be ready when we need them.”
William Doggett, Sales Manager
The honest part
When chaos in detail feels “normal.”
Dealerships don’t choose to have a weak detail department, but they end up settling for one because they believe it’s the best they can get. A sold car reaches the customer dirty and has to go back. A delivery waits on a car that isn’t ready. Managers never know what to expect, so they keep checking and keep worrying. After a while, that feels like part of the job.
But switching is a real risk. What if the new team is worse? What if it doesn’t work? It means a learning curve, with your name on every car that goes out, and you’re the one who answers for it. We’d feel the same in your chair.
The first 90 days
How we take over without you feeling it.
- Before day oneWe sit down and agree on priorities, contacts, and how cars come to us and go out.
- Day oneWe set up and start on your existing backlog.
- Weeks one and twoOur manager learns your people and your flow, with an experienced crew alongside anyone new.
- Weeks three and fourWe sit down again. What’s working, what to change.
- Day 90A short review to confirm it’s where you want it.
Every store is different, so we shape the plan around yours. Month to month. No long-term contract. We earn it every month.
The straight answers
We’d rather be honest than impressive.
- You’ll hear it from us first. If something runs late, you get the reason and the plan before anyone has to ask.
- Damage gets reported, not discovered. If something happens on our watch, you hear it from us the same day.
- Quick turnaround, with backup built in. When volume spikes or someone calls out, a floater steps in, so the pace doesn’t depend on who showed up today.
- Not the cheapest. Cheaper usually means your managers end up running it.
In their words
Almost every store we operate came to us as a referral from another manager.
“Working with Prime One has allowed our managers to focus on selling cars instead of managing the detail shop.”
Bruce Reaves, General Manager, Classic Nissan, NC
They have brought stability and accountability to an area that used to require constant attention.
Ron Bailey, General Manager, John Hiester CDJR, NCThey understand that their job is to help our dealership succeed, not just clean cars.
Gary Briddle, Sales Development Manager, Universal Chevrolet, NCTheir team takes ownership of the department instead of simply completing tasks.
Jeremiah Caldwell, Sales Manager, Powers-Swain Chevrolet, NCReliable people, consistent quality, and excellent communication. That is what we have experienced.
Cody Stewart, New Car Sales Manager, John Hiester CDJR, NCPrime One understands the level of presentation a luxury dealership requires. They consistently deliver vehicles that reflect our brand’s standard without requiring oversight.
Ed Rast, Service Director, Mercedes-Benz & BMW of Bowling Green, KYReady to stop managing detail?
Let’s sit down. No one grading anybody’s work. Just a conversation about your store.
© Prime One Consulting, Inc. · Operating Dealership Detail Departments
Schedule a Sit-Down
We start with a conversation: what’s not working, your volume, what you expect. Then we look at the bay.